Social media for bookstores
Bookstore posts that turn readers into regulars
ItsPosting knows when summer reading, back to school and holiday gifting send people looking for books, and posts your picks and events before they shop online.
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A quiet novel for a rainy week
Corner Page Books(512) 555-0112
A signing this Saturday at 2
Corner Page Books(512) 555-0112
Five books under $20
Corner Page Books(512) 555-0112
Your year
Posts timed to your busy seasons
Demand for books rises and falls through the year. ItsPosting plans posts a week or two before each busy stretch, so you show up when people start searching.
- Peak
- Busy
- Steady
- Quiet
Scroll sideways to see the whole year.
- JanNew-year reading listsSteady demand
- FebValentine's readsSteady demand
- MarSpring releases, book clubsSteady demand
- AprIndependent Bookstore Day, spring readsBusy demand
- MayGraduation gifts, Mother's DayBusy demand
- JunSummer readingBusy demand
- JulBeach readsBusy demand
- AugBack to schoolPeak demand
- SepFall releasesBusy demand
- OctSpooky readsBusy demand
- NovGift guides, Small Business SaturdayPeak demand
- DecLast-minute giftsPeak demand
What to post
What ItsPosting posts for bookstores
A steady mix of photos, useful tips, reviews and the occasional offer. A few ideas from this month:
- Staff pick of the week, in one sentence
- Author signing this Saturday
- Five books for a long weekend
- A five-star review from a book club
Example posts in Corner Page Books' colors
- Staff pick
A quiet novel for a rainy week
Corner Page Books(512) 555-0112
Staff pickA quiet novel for a rainy week - Author event
A signing this Saturday at 2
Corner Page Books(512) 555-0112
Author eventA signing this Saturday at 2 - Gift guide
Five books under $20
Corner Page Books(512) 555-0112
Gift guideFive books under $20 - Five-star review
“I always find something new”
Corner Page Books(512) 555-0112
Five-star reviewI always find something new
How it works
Set up once. Approve in minutes.
ItsPosting learns your business and your area, then has a week of bookstore posts ready for you to approve.
- Step 1
Tell us about your business
Add your website and the books and events you offer. ItsPosting reads your site, learns how you talk and builds a brand kit with your logo, colors and phone number.
- Step 2
Review the week's posts
Each week you get posts ready to go: the caption, the image and the best time to post. Change a word, swap a photo or approve them as they are.
- Step 3
It posts while you work
Posts go out on schedule to every account you connect. Each Monday you get a short note on what worked and what to post next.
What should a bookstore post on social media?
A mix of four things works well: staff picks, new releases and events, photos of your shelves and reviews from your readers. ItsPosting suggests all four and times them to your busy seasons.
Which platforms matter most for bookstores?
Instagram and Facebook are where readers share picks and find events, and Google Business Profile brings people searching for a bookstore nearby. Short book recommendations do well on TikTok.
How often should a bookstore post?
Three or four times a week is a good pace for most local businesses, with more in your busy months. ItsPosting plans that schedule and keeps it going when you're busy.
Can I use my own photos?
Yes, and they work best. Upload them from your phone and ItsPosting drops them into your branded templates, with your logo and phone number.
Can I cancel anytime?
Yes. There's no contract, and you keep access until the end of the period you've paid for.
Can ItsPosting promote author events?
Yes. Add the event with its date and ItsPosting writes and designs the post. Schedule a reminder for the day before so readers can plan to come.
Be the bookstore they browse first
Start free. ItsPosting plans your first month of bookstore posts in minutes.
Free to start. No credit card. Cancel anytime.