How often should a local business post on social media?
A simple weekly rhythm you can keep up in busy months, and what to post on each day.
The short answer
For most local businesses, three or four posts a week is a good pace. It's enough for people to see you regularly, and few enough that you can keep it up for a whole year. In your busy season, add one or two more.
The number matters less than the habit. A business that posts three times every week for a year will be remembered. One that posts ten times in March and then goes quiet until June won't.
Steady beats busy
People rarely need a plumber, a roofer or a new restaurant on the day they see your post. They need you weeks later. When that day comes, they call the business they remember seeing recently.
That's why a steady rhythm works better than bursts of activity. Each post is a small reminder that you're open, you're good at what you do and you're nearby.
Post on a rhythm you can keep in your busiest month, not your quietest one.
A weekly rhythm you can keep
Four kinds of posts cover almost everything a local business needs to say. Give each one a day and you'll never stare at a blank box again.
| Day | What to post |
|---|---|
| Monday | A tip that answers a common question |
| Tuesday | A before-and-after or a finished job |
| Thursday | A customer review or a team photo |
| Saturday | An offer, a seasonal reminder or a local event |
Photos from real jobs beat stock images every time. Keep your phone handy at the end of each job and take one wide shot and one close-up.
Platform by platform
- Google Business Profile: posts appear on your listing when people search for you. Post here every week.
- Facebook: where neighbors share recommendations. Good for reviews, offers and local news.
- Instagram: photos and short videos of your work. Before-and-afters do well.
- LinkedIn: worth it if you work with other businesses, landlords or builders.
- TikTok: short, honest videos from the job. You don't need to dance.
Keeping it up in busy weeks
The weeks you're busiest are the weeks posting stops, which is exactly when competitors catch up. Two habits help: write a week of posts in one sitting, and schedule them ahead so they go out on their own.
Let ItsPosting keep the rhythm for you
ItsPosting writes a week of posts for your business, designs them in your brand and schedules them at your best times. You approve them in about ten minutes.