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Social media advice for busy business owners
Short, practical guides on what to post, when to post and how to get found. Written for people with an hour a week, not a marketing team.
How often should a local business post on social media?
A simple weekly rhythm you can keep up in busy months, and what to post on each day.
Read the guideWhat to post when work is slow: 15 ideas for trades
Quiet weeks are the best time to build trust. Fifteen post ideas that don't need a new job to show.
Google Business Profile posts: what they are and why they matter
Posts on your Google profile show up when people look you up. Here's how to use them well.
Before-and-after photos that win jobs
Five minutes on site and two good photos. Where to stand, what to show and what to leave out.
Social media for HVAC companies: a month-by-month plan
What to post before each heat wave and cold snap, with ideas for every month of the year.
How to ask for Google reviews without it feeling awkward
The best moment to ask, three messages you can copy and how to reply when reviews arrive.
One practical tip, every Tuesday
Short, useful and written for people with a business to run. Unsubscribe anytime.