Google Business Profile posts: what they are and why they matter
Posts on your Google profile show up when people look you up. Here's how to use them well.
What Google Business Profile posts are
Your Google Business Profile is the box that appears when someone searches for your business or finds you on Google Maps. Posts are short updates you add to that profile: a photo with a few lines of text and, if you like, a button.
There are three kinds. Updates share news, tips and recent jobs. Offers show a deal with dates. Events promote something happening on a set day.
Why they matter
People who look you up on Google are usually close to choosing someone. A recent post tells them you're active, shows your work and gives them one more reason to call you rather than the next name on the list.
What to post
- A finished job with the area it was in, like "Water heater swap in South Austin".
- A seasonal reminder a week before your busy months.
- An offer with a clear price and end date.
- A short answer to a question customers ask.
Tips that help
- Use your own photos, not stock images.
- Put the most important words first. Only the start of the text shows before people tap.
- Add a button such as Call or Book, so it is easy to act.
- Post every week, so there is always something recent.
Treat your Google profile like a shop window: keep something fresh in it every week.
Posting with ItsPosting
ItsPosting posts to Google Business Profile along with Facebook, Instagram, LinkedIn and TikTok, with the text adjusted for each one. You approve once and it goes everywhere.
Let ItsPosting keep the rhythm for you
ItsPosting writes a week of posts for your business, designs them in your brand and schedules them at your best times. You approve them in about ten minutes.