Social media for HVAC companies: a month-by-month plan
What to post before each heat wave and cold snap, with ideas for every month of the year.
Post before the rush, not during it
HVAC work follows the weather. The calls come in when the first heat wave or the first cold snap arrives, and by then it is too late to start posting. The plan below puts each topic a few weeks ahead of the season.
| Month | Topic | Post idea |
|---|---|---|
| January | Furnace repairs | Three sounds that mean your furnace needs a look |
| February | Indoor air quality | Dry air, dust and filters: what helps |
| March | AC tune-ups open | Book your tune-up before the first warm week |
| April | AC tune-ups | What a tune-up checks, in plain words |
| May | Pre-summer checks | Four things to check before summer |
| June | No-cool calls | AC not cooling? Try these first |
| July | Heat waves | How to keep the house cool in a heat wave |
| August | High bills, filters | Why your bill went up, and the filter fix |
| September | Shoulder-season deals | A fall offer for the quiet weeks |
| October | Furnace tune-ups | Get the furnace checked before the first cold night |
| November | First cold snap | Heat not coming on? What to check |
| December | Holiday heat, CO safety | Carbon monoxide alarms: test them this week |
Keep the mix
Alongside the seasonal topic, keep posting before-and-afters, reviews and a photo of the team now and then. The seasonal post brings people in. The others show them who they would be calling.
Where to post
Google Business Profile and Facebook matter most for HVAC, because that is where homeowners check a company before they call. Instagram suits before-and-afters, and LinkedIn helps with commercial work.
Let ItsPosting keep the rhythm for you
ItsPosting writes a week of posts for your business, designs them in your brand and schedules them at your best times. You approve them in about ten minutes.