Social media for bakeries
Bakery posts that fill the order book before the holidays
ItsPosting knows when Easter, Mother's Day, graduations and Thanksgiving orders come in, and posts your menu and deadlines before customers start looking.
- Free to start
- No credit card
- Cancel anytime
Thanksgiving pies, order by the 20th
Golden Crumb Bakery(512) 555-0105
Birthdays, showers and more
Golden Crumb Bakery(512) 555-0105
Sourdough out of the oven at 7
Golden Crumb Bakery(512) 555-0105
Your year
Posts timed to your busy seasons
Demand for bakery orders rises and falls through the year. ItsPosting plans posts a week or two before each busy stretch, so you show up when people start searching.
- Peak
- Busy
- Steady
- Quiet
Scroll sideways to see the whole year.
- JanFresh starts, lighter bakesSteady demand
- FebValentine's cakes, Super Bowl treatsBusy demand
- MarPi Day, St. Patrick's DaySteady demand
- AprEaster ordersPeak demand
- MayMother's Day, graduationsPeak demand
- JunWeddings, Father's DayBusy demand
- JulSummer fruit bakesBusy demand
- AugBack-to-school treatsSteady demand
- SepFall flavorsBusy demand
- OctHalloween treatsBusy demand
- NovThanksgiving pie ordersPeak demand
- DecHoliday orders and giftsPeak demand
What to post
What ItsPosting posts for bakeries
A steady mix of photos, useful tips, reviews and the occasional offer. A few ideas from this month:
- Order deadlines for Easter, with the full menu
- Watch a cake come together
- New this week: apple cider donuts
- A five-star review from a birthday cake
Example posts in Golden Crumb Bakery's colors
- Pre-orders open
Thanksgiving pies, order by the 20th
Golden Crumb Bakery(512) 555-0105
Pre-orders openThanksgiving pies, order by the 20th - Custom cakes
Birthdays, showers and more
Golden Crumb Bakery(512) 555-0105
Custom cakesBirthdays, showers and more - Fresh today
Sourdough out of the oven at 7
Golden Crumb Bakery(512) 555-0105
Fresh todaySourdough out of the oven at 7 - Five-star review
“The best birthday cake we've had”
Golden Crumb Bakery(512) 555-0105
Five-star reviewThe best birthday cake we've had
How it works
Set up once. Approve in minutes.
ItsPosting learns your business and your area, then has a week of bakery posts ready for you to approve.
- Step 1
Tell us about your business
Add your website and the bakes you sell. ItsPosting reads your site, learns how you talk and builds a brand kit with your logo, colors and phone number.
- Step 2
Review the week's posts
Each week you get posts ready to go: the caption, the image and the best time to post. Change a word, swap a photo or approve them as they are.
- Step 3
It posts while you work
Posts go out on schedule to every account you connect. Each Monday you get a short note on what worked and what to post next.
What should a bakery post on social media?
A mix of four things works well: photos of your fresh bakes and custom cakes, short behind-the-scenes clips, reviews from happy customers and order deadlines for the holidays. ItsPosting suggests all four and times them to your busy seasons.
Which platforms matter most for bakeries?
Instagram and Facebook sell bakes best, because people order what they see. Google Business Profile brings neighbors searching for a bakery, and TikTok suits short decorating and baking clips.
How often should a bakery post?
Three or four times a week is a good pace for most local businesses, with more in your busy months. ItsPosting plans that schedule and keeps it going when you're busy.
Can I use my own bakery photos?
Yes, and they work best. Upload them from your phone and ItsPosting drops them into your branded templates, with your logo and phone number.
Can I cancel anytime?
Yes. There's no contract, and you keep access until the end of the period you've paid for.
Can ItsPosting help with holiday pre-orders?
Yes. Plan your order deadlines on the calendar and ItsPosting schedules reminders ahead of each one, in your colors with your phone number, so customers know how to order.
More guides for restaurants and cafés
Be the bakery they order from first
Start free. ItsPosting plans your first month of bakery posts in minutes.
Free to start. No credit card. Cancel anytime.